As a Twitter enthusiast, you must be familiar about the use of hashtags. You may have used it to share your pictures, to express your feeling or to define a specific category. As a result, you will be able to look for a specific hashtag on the search bar. Then, you will see other users who share the same interest on your specific topic by using the same hashtag. It’s pretty cool to see how hashtags can make us all connected on Twitter. But, aside from all of these features, hashtags are also useful to create “Twitter chats.” Twitter chats is set for a specific time so that all the enthusiasts can tune together at the same time. It’s very convenient. Literally, you don’t need to be in front of your computer to join the chat; instead, you can always be on-the-go with a Twitter app on your mobile phone. If you miss a session, you can easily search the hashtag to overlook previous conversations. Overall, the whole process is very simple; yet, very engaging.
Hashtags (“#” Symbol)
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages – Twitter.
So, what are your benefits in joining Twitter Chats:
- You can easily ask questions to the moderator of the Twitter chat regarding the topic
- You can interact with other followers of the hashtag while sharing some information between each other
- Be up to date with the trend on your topic within the hashtag community of that specific chat
- You can expand your network within your topic of interest
- You can improve your communication skills on social media
- Perhaps, if you are an expert on the topic, you can be the next guest speaker for the chat
- Have fun talking about your interest with the other members
- Serendipity! You’ll never know what you’ll get from this experience
As a foodie myself, I have compiled some of the best hashtag options for Twitter chats on food. They are #HGEATS, #SundaySupper, and #Foodiechats. Although the Twitter chats may not specifically reside on the food topic around NYC, perhaps there will be some New Yorkers who respond to your specific questions. Keep it open minded!
The blog is created by Kimberly Moore where she is the Hungry Goddess herself. She’s a foodie, food writer, recipe creator, and co-founder of #HGEATS Twitter chat. Most of the recipes on the blogs were created by her. So if you are craving for some new recipes, The Hungry Goddess can definitely satisfy your craving. All the photos look very tasty and delicious. Join the chat every Wednesday from 12-1pm EST where you can talk about anything on food by using the #HGEATS hashtag
Family Foodie is a great for someone who’s looking for home cook recipes. As you can see from the slogan, Family Foodie is all about how to create a great Sunday meal. Each entry is very personal; I can sense the family love on every piece. The photos look delicious as well. It makes me want to cook some of the recipes. If you are interested, join #SundaySupper chat every Sunday when you can share recipes, tips and suggestions about creating a great Sunday supper meal for your family at home. You can contact Family Foody directly at email@example.com for more information.
The #FoodieChats hashtag was created by Steve Green, President of NetUpNow (hyperlink). Each chat revolves around different theme, but still solely related to food. The chat’s host @SteveGOgreen will then ask ten questions about that particular theme. I would say it’s pretty interactive. Its tumblr page has featured some amazing dishes from well reputable restaurants. It ranges from different types of comfort food. But again, every picture looks so delicious! If you are interested in joining #FoodieChats Twitter Chats, you may do so today since Foodie Chats engages with its audiences almost every day. In fact, to celebrate its one-year anniversary on the hashtag, Foodie Chats community will have a live tweet event from restaurants across America. Perhaps, one of them is located somewhere around Manhattan. Follow @FoodieChats on Twitter to keep you updated on this upcoming event!
Lastly, for some of you (foodie bloggers) who are interested in establishing a Twitter chat, it is easy to do so. Make sure you’ve established a good hashtag that is eye-catching and easy to remember. Then, you just have to find a perfect time to broadcast the chat and gather your followers altogether. I believe that by establishing a Twitter chat, you’ll be able to promote your blog and yourself as a foodie blogger while interacting with other people who have the same interest as you. So, don’t wait for you to miss this opportunity!
It’s officially spring here in New York City. With a recent heat spike last week, the weather has started to warm up. Empty tree branches have finally been replaced with blooming flower blossoms. It was definitely a good weather to have an afternoon walk around Manhattan. Although this week has been cooling up again, still, spring is just around the corner. Get excited!
To begin my spring adventure, I would like to introduce you to the world of Eataly. If you are an Italian food fanatic or Italian atmosphere admirer, this place is the right place for you. It’s located on the 23rd street between 5th and 6th avenue right by Madison Square Park. You can literally walk from the park to Eataly, perhaps after your Shake Shack meal. It’s super convenient. Eataly offers varieties of Italian dishes in every section of its area space. You’ll see a coffee bar by the entrance, fresh meat and dessert aisles right next to it, dining areas in the middle and kitchen appliances at the end. Basically, it’s a giant mixture of Italian restaurant and grocery store. Clearly, it’s difficult for Eataly to be simple since it has many “Italian” things to offer!
Currently, Eataly is pretty active in interacting with its audiences through different social media platforms like Facebook, Twitter, Pinterest, Foursquare and Yelp. They want their customers to be well informed in terms of their brand, food, events, employees and public reviews. I’ve been a huge fan of Eataly since the moment I’ve tasted their signature cappuccino and burrata. Now, with many platforms to follow, Eataly will sure to always keep me updated.
Eataly’s Facebook page is constantly being updated. By adopting Facebook’s new Timeline feature, Eataly’s page has been more attractive and easily accessible for current and potential customers. By looking at its cover photo, you can already associate the place with “something” Italian. Those pastas look incredibly tasty and delicious. Currently, Eataly NYC has 22,233 likes and 683 people talking about the place. It’s a pretty good statistics. When you like the Eataly’s page, you’ll be able to see its basic information (like address, phone numbers and store hours), public recommendations and timeline updates. Also, you’ll be able to send them a message. Therefore, customers will be able to express their thoughts and concerns “privately” without having them to write it on Eataly’s Facebook wall. The timeline updates include the announcement and publication of old and new products, events, chef collaborations, celebrity guests and news on employees. Similarly, Eataly’s has offered the same content and features through its Twitter account.
Among all of the updates, I was totally amazed on how Eataly announced a terrible accident on one of its employees by providing a short obituary through these two social media platforms titled: “In Loving Memory of Amos Veloz.” It’s shown how Eataly’s employees are equally as important as its customers. Through this memoir, the public is well informed about Eataly’s internal communication between the company and its employees. Overall, the company has elevates the use of top social media platforms to the next level. Not only that the company uses it for branding and marketing strategies but also for its internal communication.
Moving on to other platforms, you can also spot Eataly on Pinterest. Although, it’s a pretty new platform, Pinterest has reached 12 million registered users according to App Data. Eataly’s Pinterest page is also new, but I am pretty sure that there will be more interactions coming to its page. There are many ways for Eataly to create more traffic to its page. Here are some of my recommendations:
- Post pictures of new dishes on the menu
- Invite famous Chefs to post pictures for their favorite dishes, ingredients or recipes
- Pin pictures from other food bloggers
- Pin pictures from Eataly reviewers
- Invite the members to comment or pin Eataly’s pictures through Facebook and Twitter so they are aware of Eataly’s Pinterest
- Tweet Eataly’s recent update on Pinterest
- Link Eataly’s recent update to Eataly’s Facebook page
Surely, there are many other ways that can be as effective. Together with Facebook and Twitter, Eataly may have created an effective and collaborative effort between its management, staff and customers to share about its brand and restaurant.
Lastly, many people have already checked in at Eataly through their Foursquare account. Some of them have also uploaded yummy pictures to let us see their unique experiences at Eately. Once you checked-in at Eataly, you’ll see a “check-in special” reward for your visit. So, you’ll get rewarded for sharing your current location with your friends. I’ve checked in once and used the special reward right away. The Prosecco was tasteful. So, on your next visit, don’t forget to check in and you’ll get rewarded!
Overall, Eataly is the closest thing to Italy you’ll ever get in New York City in terms of food. It’s been popular among the New Yorkers. I believe that once Eataly has added more pins into its Pinterest page and maintain such a great company culture, Eataly will excel in its branding and marketing strategies. Not only that Eataly will be famous among the New Yorkers, but it will be known across the nation and the world.